Boost Conversions Through Abandoned Cart Strategies 

Converting non-purchasing guests and capturing repeat business are crucial tactics to expanding the home furnishings market share. Recently, a STORIS Top 100 furniture retailer has successfully converted more store traffic into revenue by reimagining its retargeting communications from the STORIS NextGen Solution. This approach leverages data for personalization, which boosted conversion rates (CR) while providing value to its customers. 

With the right retargeting strategy, you can harness STORIS NextGen as a powerful lead management tool. Abandoned cart emails may traditionally be associated with eCommerce, but with STORIS NextGen’s innovative capabilities, this practice is just as effective for converting in-store guests who exit a showroom without purchasing. To execute follow-up seamlessly, this top-100 client designed an abandoned cart email template that consistently included relevant and accurate product data. Through STORIS NextGen, product, pricing, store location, and sales associate data populates automatically from the cart in its Mobile POS. The team also added customizable elements to its template, including a personal message that the team members can tailor for each guest. This approach enables consistency and speed of execution while being adaptable.    

Collectively, their sales team is sending over 10,000 emails each month. This extensive retargeting initiative ignites meaningful engagement, transforming lost opportunities into substantial revenue.  

Introducing Mobile POS at the beginning of an interaction will make the technology a natural part of the shopping experience. If the guest doesn’t purchase on an initial visit, you can capture essential information for his or her abandoned cart emails.  

Abandoned cart emails have enabled this top 100 retailer to convert many non-purchasing guests into loyal customers. By putting a spin on the messaging, they have also successfully re-engaged purchasing customers for repeat business. You achieve this by presenting supplementary items the guest had previously shown interest in but did not purchase, as well as crafting recommendations for future projects based on their purchase history. 

Ongoing enhancements to the STORIS NextGen platform promise even greater efficiencies and customer engagement opportunities. 

Maximize Your In-Store Conversions with These Proven Abandoned Cart Email Tactics 

Personalizing follow-ups and providing essential product information effectively reduce purchase hesitation and foster enduring loyalty. This approach enhances revenue management and empowers sales associates to build stronger customer relationships.  

The template design strikes a balance by incorporating standardized elements for consistent execution and uniform brand messaging while also allowing for customization that transforms the template into a personalized and warm outreach. With these tactics, you can implement an impactful abandoned cart email program into your business.   

1. Capture Data in Your Mobile POS System: Within your technology, collect detailed information on guest interactions and identify products left behind during showroom visits to power data-driven communications. Automatically incorporate these product details into the content to build trust and facilitate informed decision-making. 

2. Extend Strategy to In-Store Shoppers: Abandoned shopping carts aren’t exclusive to eCommerce. They can be effectively leveraged for visitors of brick-and-mortar stores who leave without purchasing, presenting a significant opportunity for retailers to enhance cross-channel remarketing. 

3. Reach Out to Purchasing Customers for Repeat Sales: Retailers can deploy iterations of these templates to customers who have made purchases, encouraging them to return for their next sale by showing complementary products and products related to future needs. 

4. Personalize Abandoned Cart Email Templates for Maximum Impact: Embed unique, personalized messages from sales associates to build a human connection and foster trust, making customers feel valued and understood. This human touch helps your brand stand out from other stores they may have visited.  

5. Incorporate High-Quality Product Images: Include high-resolution images of the exact items guests viewed, reinforcing product recall and increasing appeal. 

6. Reframe with Positive Language: Some shoppers perceive reminders about forgotten purchases as pushy. To make emails feel welcoming rather than intrusive, rebrand these messages with positive and inviting terminology such as “Your Favorites” or “Complete the Look.” 

7. Offer a Seamless Online Checkout Option: Convenience is critical to converting abandoned carts into sales. Provide direct links to complete purchases online, making it easier for customers to finalize their transactions. Ensure associates are confident with this option by providing commission credit to orders finalized online. The eCommerce checkout customers are directed to should emulate frictionless trends established by leaders such as Shopify, including a single-page checkout workflow and mobile responsive design. 

8. Provide Easy Follow-Up Assistance: To encourage direct communication, provide your sales associates with clickable email addresses and phone numbers from a mobile device. Also, make it easy for guests to schedule virtual or in-store follow-up appointments. This accessibility to immediate support can resolve any lingering questions or concerns.   

9. Showcase Price Quotes and Promotional Incentives: Ensure pricing transparency by including a quote that breaks down the pricing by product, delivery fees, and protection plan subtotals for clarity. Add discounts or special offers to entice customers to act quickly and complete their purchases. 

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Standardized, automated, and personalized templates are essential to scalable abandoned cart email campaigns, and STORIS NextGen provides the tools to achieve this. Retailers can customize their templates and incorporate data-rich fields from their mobile POS systems, giving them a unique competitive advantage. Additionally, STORIS’ Webhooks solution enables the creation of drip campaigns within marketing automation platforms, allowing marketers to develop creative email sequences to nurture guests who don’t convert from initial abandoned cart emails.  

By leveraging these innovative solutions from STORIS, retailers can significantly enhance their abandoned cart marketing efforts. This unlocks substantial revenue potential, improves customer experiences, and builds lasting loyalty. The success of one of STORIS’s top 100 retailers highlights the profound impact well-executed abandoned cart emails can have on sales and customer satisfaction.

Don’t let valuable sales slip through the cracks—contact STORIS today to implement these solutions and elevate your retail strategy alongside top-performing retailers.   

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