eSTORIS: Furniture Store eCommerce Platform

eSTORIS Integrated Solution for Home Furnishings Websites

eSTORIS furniture eCommerce software enables retailers to create a furniture website that is directly integrated to STORIS’ retail ERP. Whether you're selling online or displaying products that are available in your showroom, a furniture eCommerce platform broadens your brand’s presence. With an integrated solution for furniture websites:

Promote a Unified Commerce Strategy and Grow Brand Awareness
Increase Cross Channel Revenue by Driving Traffic into Your Stores
Meet the 90% of Customers That Start by Browsing Online Where They Are
Maintain Accurate Inventory Information in Real-Time
Create a Website to Sell Furniture with Integrated Shopping Cart Technology
Rank on Google with SEO Optimization
Ensure a Secure & Stable Hosted Website Environment

Request a Product Tour of eSTORIS Integrated eCommerce

What Is an Integrated eCommerce Platform for Retail?

An eCommerce Platform provides a critical channel for home furnishings retailers to attract, engage, and assist shoppers along their path to purchase. A furniture eCommerce platform allows customers to browse merchandise, learn about the retailer, view inventory and its availability, build a digital shopping cart, and transact. A retailer’s website plays an important role in facilitating the shopping experience for a customer both before and after a store visit. eCommerce websites are increasingly vital to customer acquisition and retention as well as revenue generation.

True Unified Commerce

eSTORIS delivers the premiere eCommerce platform for furniture retailers developed uniquely for a Unified Commerce strategy. eSTORIS software for furniture websites is directly connected to STORIS’ in-store POS, mobile devices, and kiosk. It is provided by the industry’s trusted furniture retailer website partner. This enables retailers to provide a consistent experience for the customer shopping online and visiting a showroom. Further, if an in-store sales associate helped a customer that ultimately completes the order online, shopping carts allow for order recognition.

Customer Tracking Features

Having a dynamic furniture store eCommerce platform enables retailers to actively participate in their customers’ shopping journeys, which typically begins with online research. eSTORIS furniture website software allows you to create a login for your customer that is connected across your website and in-store technology by their unique email addresses. By creating an account, customers are able to view open orders and order history, check delivery status, update a delivery date, and save payment and shipping methods from the comfort of their homes.

Advanced Inventory & Pricing Integration

Real-time integration with STORIS’ retail software enhances inventory management across channels, eliminating tedious double entry. Customers can view inventory quantities and accurate pricing with dynamic displays based on stock availability. Discounts and promotions can be applied. Advanced inventory integration enables retailers to merchandise by collections, product families, and kits through the eSTORIS furniture store eCommerce platform. By displaying the recommended “add-on” products and related items, retailers can promote upselling. Retailer also have options for how to automatically handle Out of Stock scenarios.

Financing & Payment Options

eSTORIS provides integrated and secure credit card processing at checkout. eSTORIS meets the requirements of the Payment Card Industry Security Standards Council for processing online payments to ensure security for retailers and customers. Additional payment integrations to PayPal, Affirm and Crypto.com cater to customers’ payment preferences. Further, broadening the availability to apply for third-party financing helps retailers close more sales. For retailers offering in-house revolving or installment financing, customers can complete credit applications from the comfort of their own homes and manage bill pay through the online portal.

eCommerce Merchandising

Easy navigation and predictive product search via eSTORIS’ software for furniture websites help customers find products easily. On product pages, merchandise using popular, featured, customer also purchased, related, or add-on products. Product Q&A and comparisons also help close online sales. Product tear sheets and digital circulars are available via STORIS’ furniture eCommerce platform. Shop the Look vignettes help customers visualize spaces as they would in a showroom, while Room Planners help customers determine sizing without physically seeing products.

Digital Marketing Features

Digital marketing features on your website can boost sales. Product reviews build consumer confidence in their purchases, while the option to pend approval and respond to comments helps retailers manage reviews. If the customer needs assistance, an online chat feature can make your team accessible. To foster brand loyalty, it’s important to collect emails and sign-up customers that can be put into marketing campaigns based on triggers such as leaving an item in a cart. eSTORIS also enables blog hosting, outbound icon links to social media, embedded video media, and integrated Google Maps.

Order Fulfillment

eSTORIS enables retailers to accurately determine product availability with Available to Promise functionality backed by real-time inventory across channels. Customers can look up if an item is available in their local showroom with product messaging that notes “in stock”, “on display” and “available by.” Persistent local store information helps drive store traffic. Once a customer completes an order online, eSTORIS supports customer-facing delivery scheduling and integration to delivery routing software. eSTORIS also facilitates popular fulfillment options such as multiple shipping addresses, dropships, and “buy online, pick up in store”.

Website Management & Services

The team for eSTORIS provides supportive services, including functional and technical support, to help retailers design furniture eCommerce sites. Your implementation project manager will provide a detailed project schedule and sitemap plan. Our team offers core training to help your web team become independent and efficient users of your website. eSTORIS’ built-in content management system (CMS) is user-friendly and makes it easy for retailers to control day-to-day website management and build out fresh content.

Sophisticated Web Design

eSTORIS allows retailers to design a furniture website that is sophisticated and functional. Retailers can choose from our mobile responsive design templates or work with design professionals on a custom website. UI/UX design services are also available to optimize the eCommerce experience for conversions. eSTORIS designs are responsive for use on both desktop and mobile devices in accordance with Google’s Mobile-First Index.

An SEO Optimized eCommerce Platform

eSTORIS, a platform for furniture websites, is designed with Google Search Engine Optimization requirements in mind. Whether retailers are practicing local SEO or selling nationwide, SEO is imperative for success. eSTORIS has plugins to guide retailers in writing metadata and optimizing on-page SEO. Further, eSTORIS is integrated into STORIS’ Business Intelligence Suite, allowing retailers to report on real-time website performance that is directly integrated with Google Analytics data.

Web Hosting

STORIS provides scalable website hosting with top-tier security and related system services exclusively for our eSTORIS Clients. eSTORIS hosting enables retailers to focus on the day-to-day management of their website and puts the technical requirements in our hands. We guarantee network uptime and premium quality bandwidth. Our team also provides comprehensive performance monitoring including server health maintenance and tracking. Multi and single tenancy are available.

Hear From A Valued eSTORIS Partner

“AFW’s online business has increased tremendously since launching our eSTORIS website. Our customers love the features and integration with our STORIS point of sale makes order fulfillment seamless. Unified Commerce accomplished.” Jackie Brookshire, Vice President

Home Furnishings eCommerce Is Biggest Opportunity for Retailers

Technology for the Furniture Customers’ Complete Path to Purchase

The ultimate goal of your website is to convert a virtual visitor into a loyal customer. Here, we dive into specific web features to help your site succeed serving your customers along the various stages of a multi-channel journey.

Learn More in the Guide

Find Out More About Our Unified Commerce Solution

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